Remove
Cleansing-balm stories focus on touch, texture and a clear reset.
01 / 04Independent concept — in progress
Independent premium skincare concept
A skincare concept shaped through strategy, naming, identity, packaging direction and a final 27-post social campaign.
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01 / Context
A concise foundation for the concept, its role and its current boundaries.
A premium skincare concept built around balance, ritual and considered simplicity.
AYREN is an independent concept. The current work supports strategy, naming, identity, packaging direction and content — without presenting the unfinished digital experience as complete.
Current state: identity and social campaign complete; broader product experience remains in progress.
03 / System
A product and communication structure built around three distinct actions.
Remove. Hydrate. Seal.
Carbon and Chalk do the foundational work. Mineral Sage identifies AYREN, while one graphic gesture leads each frame.
Hydrate
Glass, serum and light make hydration feel physically believable.
Seal
Protective surfaces and calm night cues complete the daily sequence.
04 / Social campaign
Mineral Theatre
Product portraits use mineral weight, transparent structure and controlled light to give each ritual a distinct atmosphere.
05 / MELT 01
A restrained ten-second study of the MELT 01 jar, its texture and the surrounding glass architecture.
The first film stays grounded in the product: jar, glass architecture and a close reading of texture.
06 / Ritual Index
Four connected frames turn the three-step ritual into one editorial sequence.
07 / MELT 01
The second film widens the same material language into a suspended mineral landscape.
The second film widens the campaign world through suspended forms, texture and a mineral landscape.
08 / Campaign range
The wider edit moves between product, lifestyle and practical ritual guidance without flattening the full campaign into one gallery.
